Ways In-Store Tablets Improve the Customer Experience

Retailers are no strangers to new waves of slot joker online technology. As recently as 15 years ago, it was unusual for a small local boutique to have a fully functional ecommerce website. Now, brick-and-mortar retailers are fixated on the next big tech transformation on Main Street: in-store tablets.

Investing in pricey tablets for employee use brings up a lot of issues for business owners, especially retail small business owners. Trusting staff to use tablets for work and not for fun is one concern. Investing in technology that might not make a big difference for customers is a valid fear as well. In terms of the employee usage issue, there are many ways to “lock down” work tablets so employees can only access certain things, and thanks to rugged designs and tablet cases designed for commercial use, durability is less of an issue than it once was. That said, for some, it’s still hard to visualize the value of implementing tablets in-store.

Here are eight ways outfitting your establishment with tablets can improve the customer experience, and even improve your bottom line.

1. Tablets maximize space.

Retailers can eliminate bulky checkout stations and maximize floor space by adopting tablets equipped with point-of-sale (POS) software. By maximizing floor space, customers have more inventory to choose from, and you have more space to display that inventory.

The fewer times a customer is compelled to ask a sales associate for an extra size or inquire about additional colors and styles, the better. Additionally, it’s easier to rotate seasonal items when there’s more breathing room on the floor, which makes for a better shopping experience.

2. Tablets with POS software increase checkout speed.

One of the most obvious benefits of adopting in-store tablets is the potential for faster checkout times. If you’re like most retailers, you’ve witnessed frustrated customers ditch checkout lines and leave the store (especially during holidays or sales) without buying anything. When more of your sales associates can complete transactions from anywhere in the store, it greatly improves the checkout experience for guests.

3. Tablets improve product visualization.

Some products require a demonstration, which can be difficult to provide when there is limited space and limited time to keep each customer’s attention. In-store tablets can be used to showcase product demonstrations and improve product visualization.

Besides showing how a product functions, tablets help consumers view all of their options. For example, a furniture store might use a tablet to show a customer the different upholstery options available to them. Businesses that do things like interior work or landscape design also use tablets for product/project visualization, especially during the planning process, to make sure they’re on the same page as their clients.